Pareidolia, or Sometimes a Cigar is Just a Cigar
Many people have asked me about “knowing” when a god sends signs to them. Some of the signs are real, but most of the signs are simply pareidolia, which is obviously a holdover from our evolution. Let me explain.
What is Pareidolia?

Pareidolia is seeing patterns in random things or events. Our genetics are hardwired to see patterns where there really aren’t. Our minds are structured to look for patterns in the world around us; to see order in chaos. Good examples of pareidolia are seeing a face in the moon or hearing a secret message when a record is played backwards. Maybe hearing “words” coming from a noisy brook or seeing faces in the trees. Pareidolia is responsible for people finding patterns in random numbers or discovering “secret messages” by using numbers and parts of the bible.
Why We Evolved with Pareidolia
Pareidolia is a useful feature in ancient, and even modern day, humans. It gives us the ability to see possible threats in the form of predators. It allows us to look at someone’s face and interpret whether they are friendly or dangerous by their expression. If we didn’t have pareidolia, chances are we wouldn’t have survived as a species. For example, it gives us the ability to recognize game when we hunt. Anyone who hunts knows to look not just for the whole animal, given that many game animals live in dense forest. Hunters look for images that come together as parts of an animal, such as a leg, torso, or even the head amid the chaos of branches, rocks, and trees.
Examples of Pareidolia

I’ve already covered the face in a tree and the man in the moon, but there’s more to pareidolia than that. It’s finding patterns in randomness. The constellations are a great example of pareidolia. Ancient peoples looked at how the stars appeared to them in the night’s sky and “saw” creatures, heroes, and gods in them. No matter whether you think Ursa Major looks like a bear or a plow, the stars align themselves in the sky according to the Earth’s position in the cosmos. If the Earth revolved around a different sun, or in a different part of our galaxy, or in a different galaxy, our constellations would look very strange to us. And no doubt we would come up with new constellations.
We use pareidolia in emoticons. Even though this is just a bunch of symbols, we recognize the faces: a wink ; -) a smiley face : -) or a startled face =:0 Chances are, you probably have used one of those at one time or another. Every time we “see” a face in something, even when there isn’t a face, that is pareidolia.
Some architects have used pareidolia in their designs to cast shadows in certain ways. Like Kukulkan in Chichen Itza on the equinox, known as the “descent of the snake,” or certain architectural features that make shadows that appear to be a person.
What Does Pareidolia Have to do with the Gods?

Now that you understand what pareidolia is, you can see how easy it is to try to recognize and organize patterns in a random number of things or events. So, sometimes you might see things that are random and attribute it as a message from a particular god. For example, let’s say I walk down the street and see a guy with an eye patch. Then, later that day, I do a search on the web for something and the name “Odin” crops up on a website. And then, as I’m taking a walk, I see a raven. Is this a sign from Odin that he wants to talk to me?
Probably not. There is such a thing as coincidence. But, being a good Heathen, I might think that Odin is trying to tell me something. Only, there’s really no message. Think about all the cases of pareidolia we see on the news. How someone thinks they see Jesus and the Virgin Mary on toast or in a stump. Or how someone claims they see things that suggests its a sign from otherworldly beings. Like having one’s entire neighborhood flattened by a tornado only to have their house spared. It’s in our nature to want to find meaning in things, even when there is none. Just because you got spared when everyone around you died doesn’t mean the gods were looking out for you, it means you were lucky. Now, if you tell me that Thor appeared, warned you a tornado was going to hit, and you escaped, that’s different. I’m then more inclined to believe the gods watched out for you.
Is it a Sign, or is it a God?
Let’s say that you do end up seeing “signs” everywhere, and at certain times. Does that mean it’s just coincidence? Or is it a sign from a god? My first inclination is to go with pareidolia, BUT gods have been known to be subtle. Maybe too subtle. It took Tyr practically bashing me over the head to get my attention. Yeah, I can be pretty clueless. But seriously, if you start seeing patterns, you can ask the god or goddess for something more obvious. If they’re truly interested in you, they’ll oblige. Make an offering to them and ask for guidance. It won’t hurt anything and might cement the relationship. If nothing comes of it, so what?
My thoughts are if the god or goddess wants your attention, they’ll get it. After all they’re gods. They have a way of getting what they want.
I intentionally used the Christian Hell, because I doubt strongly Lady Hel would treat humans this badly. 2021 is shaping up to be as awful as 2020 in a lot of respects. Sure it’s a new year, and we have the vaccine, but it’s going to take a shitload of inoculations before we can truly think this pandemic nightmare is finally over. Assuming the vaccine does what it’s supposed to do.
When it suits the gods, I sometimes hear from them. Despite my connection to them, I try very hard not to put words in their mouths. Different gods have different agendas. Even so, I do get impressions and feeling from them. And the message I get is to survive. Yes. Survive. You, me, …everyone. Use our brains to understand what is happening and listen to those who know more about it than we do. That means, listen to medical and health professionals who have more knowledge than your neighbor, your favorite politician, or your favorite conspiracy website. Even I don’t have the answers to everything, but I will tell you how I see it. Too many people are quick to go back to “normal” living when most of the population isn’t vaccinated, and we really don’t know how long the vaccine is effective.
I get it. It’s been a tough year sheltering in place. But guys, we have it easy comparatively speaking, to our ancestors. Our medical professionals tell us to wear masks, stay at home when not doing anything that is vitally essential, and social distance when we’re in places with other people. Yeah, the virus has screwed with our jobs and our livelihoods; I get that. Kids can’t socialize and play with others. Yeah, I get that too. Suddenly parents have had to become parents again and deal with their family on the full-time basis. Not always easy.
All that being said, I’ve been horrified that our behavior as a species hasn’t changed since the last pandemic. And how we haven’t changed that much since diseases such as the plague have ravaged our populations. Different accounts have shown that people’s behavior is still pretty much the same in a crisis. Despite all the progress in science we’ve made, people are still quick to trust in their god or gods that they will be spared despite our knowledge and education. Or they go about blaming conspiracies by certain mistrusted groups. Or they make shit up and try that to protect themselves.
Like many of you, I watched in horror as the Trumpets broke into the Capitol building, violating laws, and making an attempted coup to keep the Don as dictator. I saw white supremacists, people wearing anti-Semitic messages including an Auschwitz t-shirt, and a guy sporting Heathen tats who got a lot of press. I was so angry and frustrated I could do nothing to stop these morons from desecrating the very symbol of the US democracy.
What happened during that march and subsequent riot was anything but lawful. Lots of Trump’s followers seem to have drank the Kool-Aid when it comes to the explanation the far-right is giving. That it was a peaceful march. That the problem occurred with law enforcement and the Capitol Police.
Whether you voted for Trump, Biden, or Obi-Wan Kenobi (He’s our only hope), the election process was not rigged. Each state has their own people handling the voting process, and many, many people work hard on the Republican, Democrat, and other parties’ sides to ensure a safe and secure election. Every time I voted in the past, I saw volunteers who worked hard in the past to ensure my vote was counted.
Hope is not a plan. Whether you like it or not, we Heathens just got a black eye for tolerating this
Fall means fall hunting. Hunting means excellent venison, turkey, and grouse, so I look forward to it. Unlike many people, my family relies on hunting for most of our meat. That means I make offerings to Skadi, Tyr, and Ullr, as well as the local wights for success.
Fall is usually the time I gather wild rosehips, elderberries, and any chokecherries I’ve missed. This year, we had a really bad cold snap early in Fall that pretty much killed off the berries. So, luckily I had gathered chokecherries and made syrup this summer, and I have a lot of dried rosehips and elderberries from the previous year.
It’s not too late to plan Yule for yourself and your family. Even if you live in a Christian (or other faith) household, you can still plan on certain days/celebrate the Heathen holiday. There’s no reason why you can’t celebrate Mother’s Night and Solstice as well as Christmas Eve and Christmas. Sure, your family may look at you oddly when you suggest spending December 20th or 21st reminiscing about loved ones who are no longer with you. Or, they may appreciate it. I’ll try to create another post on things to do for Mother’s Night—hopefully before December 20th!
If you’ve followed my blog for more than a couple of years, you know I’ve written about why
Bad things happen all the time. Because we’re raised in a Christian society, we’re tempted to draw the conclusion that the gods are punishing us. After all, the Judaeo-Christian god is great at punishing mortals, if you believe the Old Testament. And our Heathen gods and goddesses can be vengeful, but this isn’t necessarily the case when it comes to humans. Unless you really piss off Old One Eye, (Hi, Odin!), chances are you’re just a victim of random events. I mean, seriously, what can one mortal do to garner the wrath of a god or goddess? Certainly not enough to warrant a pandemic, race riots, violent protests and responses, epic wildfires, a global depression, and a very contentious presidential election.
As humans, we often look to higher beings when bad things happen. It’s part of feeling helpless. We ask the gods to help us, or we blame the gods for something that happened to us. But the gods are not our bitches. They don’t run when we call; they often don’t cause calamities either. The tornado that touches down does not know or care that people are in its way. It simply behaves according to its nature as defined by physics.
Believe it or not, you aren’t totally at the mercy of fate. There are things you can do to prevent further calamity—at least to yourself. Just like




